The Ugly Duckling Brand is about a woman finding her identity.  Although that seems simple, that couldn’t be further from the truth. In her own right, her own genetic make up and her own personality design, a woman finding her identity means finding her true self through the eyes of Jesus.  Further, it means adjusting her lens to match that of her Creator.  It means freedom.  It means life.  It means courage.  It means bravery. It means understanding.  And it means grace given and grace received.

 

The Ugly Duckling Brand is RAW.

The Ugly Duckling Brand is AUTHENTIC. 

The Ugly Duckling Brand is UNAPOLOGETIC.